Saturday, May 18, 2019
There has been a lot of advertising these past few weeks and significant stock market activity surrounding the arrival of Beyond Meat. The product has been touted as the ultimate replacement for animal meat, just what the rapidly growing population of vegetarians and vegans need in their diets. And so as I flipped through my stash of weekly flyers on Wednesday, there front and centre on the Sobey's flyer was a full colour image of Beyond Burger, just in time for our long weekend here in Canada, Victoria Day.
I don't normally shop at Sobey's but because they were also offering first of the season local Nova Scotia asparagus I chose to get the rest of my groceries there and check out the burger.
They come packaged "fresh" even though they are not made at the store...hmmm? The packaging looks environmentally responsible ( plain cardboard sleeve with minimal coloured labelling) but the patties are each in a separate plastic cup within the sleeve...second hmmmm? The nutrition label shows 20g protein (good) and just 13% daily RDA of sodium (good). It is stated that all ingredients are natural, there is no soy and everything is non GMO. The ingredient list however is lengthy with many items most of us would never recognize. And then, the big hmmmm... package of two, 113gm total weight, C$7.99. Yikes! I have been known to make a few yummy veggie burgers from lentils, oatmeal, cooked beets and various spices with no additives for several dollars less than that. BTW, the asparagus was amazing!